Paid Actors, a Fake Publicist, and Retweeted Bots: How Trump Creates His Own Reality @alternet:
"Trump’s history of using deceit to manipulate the media and project self-advantageous messages indicates that there’s perhaps nothing accidental about his tendency to retweet bots. For three decades, starting in the 1970s, Trump infamously pretended to be a fictional publicist named John Miller and used that pseudonym to plant pro-Trump stories in the media. In June 2015, Trump paid actors to cheer for him during his announcement that he would run for president, during which he called Mexican immigrants rapists. Trump has said that he retweets for a reason and that the retweets are an endorsement “to a certain extent.” This doesn’t leave much room to question the intentionality behind his insidious strategy. Automated social media accounts are said to have played a role in the 2016 presidential election, an issue that the Senate is still investigating. During Trump’s campaign, his digital operations -- many aspects of which were manned by the recently reinstated head of Breitbart.com Steve Bannon’s Cambridge Analytica and Jared Kushner’s and Brad Parscale's Project Alamo -- focused on building a loyal audience that was mostly isolated from anti-Trump narratives and was predisposed to distrusting the press and any unfavorable media coverage. For this loyal audience, Trump’s retweets of praiseful bot or sock-puppet accounts reinforce what they already feel; it's like reading the positive blurbs of a book they know they like. So they enthusiastically endorse him by retweeting them, thus becoming important magnifiers in the propaganda loop."
