http://www.alternet.org/how-john-oliver-and-stephen-colbert-foiled-gops-lame-quest-cool
"The fact that the GOP decided to try to turn around voter patterns by simply rebranding, rather than addressing voter concerns, gave satirical comedians an entertaining opportunity to expose the flaws in this strategy. More than simple mockery, the satire of these ads has helped citizens understand the faulty logic to the very idea of GOP rebranding. And it has done so in a way that reminds citizens what’s at stake in the upcoming elections."
