"Earlier today we discussed the dominant narrative of this political cycle: that Romney is a callous, heartless, elitist, vulture capitalist (aka "a dick"), and how Republicans have been unable to gain traction with their kitchen-sink approach to defining Pres. Barack Obama.
One of the wonders of this campaign is how Romney allowed that narrative to stick—they knew it was coming, and seemingly did nothing to stop it. How did that happen?
All candidates sell themselves based on their personal story, their values, and theiraccomplishments. Applying these to Romney, and it's easy to see why he was never able to dig himself out of his hole of unpopularity."